Course Outline
Adobe Creative Cloud Workflow Essentials
- Assessing the specific functions of Photoshop, Illustrator, Premiere Pro, and After Effects within a business content pipeline.
- Selecting the appropriate application for graphic design, video editing, and motion tasks.
- Structuring files, libraries, linked assets, and project folders to facilitate efficient team collaboration.
Creating Polished Graphics with Photoshop
- Utilizing layers, smart objects, masks, selections, and adjustment tools effectively.
- Enhancing and retouching images for marketing campaigns, presentations, websites, and social media channels.
- Hands-on exercise: Develop a branded promotional visual using provided assets.
Building Reusable Brand Assets with Illustrator
- Developing and refining vector shapes, icons, logos, and supplementary graphic elements.
- Implementing typography, color theory, and layout principles to maintain brand consistency.
- Hands-on exercise: Design a collection of reusable business graphics or marketing assets.
Editing Business Video in Premiere Pro
- Importing and organizing media, constructing sequences, and establishing an efficient editing workflow.
- Refining edits, incorporating titles and transitions, and finalizing content for internal or marketing distribution.
- Enhancing video quality through basic color correction, audio cleanup, and configuring export settings for standard platforms.
- Hands-on exercise: Edit a short promotional or internal communication video.
Producing Simple Motion Graphics with After Effects
- Managing compositions, layers, keyframes, and fundamental animation controls.
- Creating animated text, logo reveals, and simple motion elements suitable for digital content.
- Hands-on exercise: Produce a short animated intro, title sequence, or social media motion asset.
Integrating Projects Across Applications
- Transferring and updating assets between Photoshop, Illustrator, Premiere Pro, and After Effects seamlessly.
- Exporting and packaging deliverables optimized for web, presentations, social media, and internal communications.
- Hands-on exercise: Synthesize graphics, video, and animation into a single final content piece.
Review and Practical Best Practices
- Implementing workflow strategies for accelerated production, streamlined file management, and consistent output quality.
- Evaluating participant work to identify practical improvements for real-world workplace projects.
- Outlining subsequent steps for ongoing practice and broader team adoption following the training.
Requirements
- Fundamental familiarity with Adobe Creative Cloud applications and standard design workflows.
- Prior experience in creating simple graphics, editing images, or handling short video content.
- Confidence in using a computer for creative tasks, including managing files and folder structures.
Audience
- Marketing and communications professionals producing visual content for business purposes.
- Designers and content creators looking to optimize their Adobe workflow across multiple applications.
- Corporate teams responsible for graphic design, video editing, and digital content production.
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
