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Duration 14 hours
Course Outline
Mastering Prompts with ChatGPT
- Fundamentals of ChatGPT and prompt engineering
- Content generation: composing emails, summaries, reports, and creative concepts
- Automating repetitive tasks via custom prompt design
Integrating Google AI Ultra (Gemini) into Daily Work
- Introduction to Gemini features within Google Docs, Sheets, and Gmail
- Real-time assistance with writing, summarization, and data analysis
- Collaborative workflows enhanced by AI within the Google ecosystem
AI in Image and Video Creation
- Overview of key platforms: Adobe Firefly, Runway ML, and Canva Magic Studio
- Generating and refining AI visuals for presentations and marketing campaigns
- Producing video content through text-to-video capabilities
AI Capabilities in Microsoft 365 (Copilot)
- Microsoft Copilot functionalities in Word, Excel, and Outlook
- Summarizing lengthy documents and drafting professional communications
- Data visualization and spreadsheet automation using Copilot
Cybersecurity and Ethical AI Standards
- Navigating data privacy concerns and risks associated with AI-generated content
- Best practices for responsible AI deployment in organizational settings
- Regulatory compliance and risk mitigation approaches
AI Applications in Creative Processes
- AI-supported ideation for communication teams
- Design iteration and prototyping driven by AI
- Case studies covering video production and social media content strategies
Accessible AI Tools for Everyday Tasks
- Exploration of tools with free tiers, including Notion AI, Grammarly, DALL·E, and Canva AI
- Strategies for selecting the right tools for specific workplace needs
- Guided hands-on exploration and experimentation
Conclusions and Future Directions
Requirements
- Proficiency in fundamental office suites such as Microsoft 365 and Google Workspace
- Practical experience in digital communication or content production processes
- Comfort with cloud-based platforms and online collaboration tools
Target Audience
- Communications specialists
- Graphic designers and multimedia producers
- Content creators and digital marketing teams