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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Recognizing customer requirements
- Analyzing market trends and competitors
- Assessing market size linked to specific customer challenges or needs
- Segmenting users and defining personas
- Establishing product vision, intent, and strategic direction
- Prioritizing based on value and effort
- Mapping value and defining desired outcomes
2. Developing the Product
- Centrally focused design (UX/UI)
- Iterative development using cross-functional teams (Scrum)
- Managing backlogs and drafting user stories
- Early-stage validation methods (MVPs, experiments)
- Setting product metrics
- Practical Design Thinking workshop
- Executive prompt engineering (applying AI to products)
- Data-centric design approaches
- Service design blueprints (service mapping)
- Backlog management and prioritization (expert-led session)
3. Launching the Product to Customers
- Overseeing releases and roadmaps
- Formulating go-to-market strategies
- Onboarding users and assessing post-launch experience
- Collecting feedback from production environments
- Aligning with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Realizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Developing monetization and pricing frameworks
- Analyzing conversion funnels
- Evaluating customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Product Profit & Loss analysis
- Building the business case
Conclusion and Path Forward
Requirements
- Knowledge of banking operations
- Background in digital product development
- Basic understanding of AI concepts
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking experts engaged in AI-centric product design
Testimonials (1)
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