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 Duration 40 hours

Course Outline

1. Conceptualizing the Product

  • Recognizing customer requirements
  • Analyzing market trends and competitors
  • Assessing market size linked to specific customer challenges or needs
  • Segmenting users and defining personas
  • Establishing product vision, intent, and strategic direction
  • Prioritizing based on value and effort
  • Mapping value and defining desired outcomes

2. Developing the Product

  • Centrally focused design (UX/UI)
  • Iterative development using cross-functional teams (Scrum)
  • Managing backlogs and drafting user stories
  • Early-stage validation methods (MVPs, experiments)
  • Setting product metrics
  • Practical Design Thinking workshop
  • Executive prompt engineering (applying AI to products)
  • Data-centric design approaches
  • Service design blueprints (service mapping)
  • Backlog management and prioritization (expert-led session)

3. Launching the Product to Customers

  • Overseeing releases and roadmaps
  • Formulating go-to-market strategies
  • Onboarding users and assessing post-launch experience
  • Collecting feedback from production environments
  • Aligning with marketing and sales teams
  • Constructing product funnels and monitoring dashboards

4. Realizing Value

  • Tracking product metrics (NPS, DAU, retention, etc.)
  • Developing monetization and pricing frameworks
  • Analyzing conversion funnels
  • Evaluating customer value (LTV, CAC, ROI)
  • Iterating based on data insights
  • Managing the product lifecycle
  • Ensuring product scalability and sustainability
  • Product Profit & Loss analysis
  • Building the business case

Conclusion and Path Forward

Requirements

  • Knowledge of banking operations
  • Background in digital product development
  • Basic understanding of AI concepts

Target Audience

  • Product managers within the banking industry
  • Leaders driving digital transformation
  • Banking experts engaged in AI-centric product design

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