BCS Practitioner Certificate in Digital Product Management Training Course

Product Management Foundations

• Understanding the product manager’s role
• Characteristics of digital products
• Essential competencies and responsibilities

Product Vision and Strategy

• Creating an actionable product vision
• Aligning with organisational strategic goals
• Defining outcomes and value propositions

Market and Customer Research

• Discovery tools and research methodologies
• Identifying customer needs and behavioral patterns
• Validating hypotheses and gathering evidence

Product Roadmapping

• Developing structured and realistic roadmaps
• Prioritisation techniques and frameworks
• Communicating roadmap direction effectively

Product Development and Delivery

• Collaborating efficiently with delivery teams
• Considerations for Agile and iterative delivery
• Defining, reviewing, and refining product requirements

Product Performance and Measurement

• Setting KPIs and performance metrics
• Analyzing product data to derive insights
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Managing products through distinct lifecycle stages
• Identifying opportunities for enhancement
• Supporting long-term product resilience

Stakeholder Collaboration

• Building alignment across functional teams
• Managing expectations and communication flows
• Facilitating informed product decisions

Preparation for the BCS Examination

• Exam format overview and guidance
• Study tips and recommended resources
• Review of practice questions

Summary and Next Steps