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Duration 14 hours
Course Outline
Foundations of Generative AI in Marketing
- An overview of generative AI and its relevance to the marketing sector.
- Examination of case studies featuring AI-driven marketing initiatives.
- Analysis of the primary advantages and potential challenges associated with generative AI in marketing.
Preparing the Technical Environment
- Introduction to the OpenAI API and Google Cloud Platform.
- Establishing accounts and gaining access to essential AI tools.
Creating AI-Driven Marketing Content
- Defining customer personas and precise targeting strategies.
- Generating personalized content through AI models.
- Adapting content to suit various marketing channels.
Weaving AI Content into Strategic Frameworks
- Aligning AI-generated assets with overarching marketing objectives.
- Integrating AI content across email campaigns, social media, and advertising.
- Exploring tools and methodologies for seamless workflow integration.
Measuring and Enhancing Campaign Success
- Identifying key metrics and KPIs for AI-driven campaigns.
- Leveraging AI for deep performance analysis and actionable insights.
- Optimizing campaign execution based on data insights derived from AI.
Ethical Dimensions of AI in Marketing
- Maintaining transparency and fairness in AI-generated materials.
- Navigating privacy considerations and data protection requirements.
- Implementing best practices for the ethical deployment of AI in marketing.
Recap and Future Directions
Requirements
- A foundational grasp of core marketing concepts.
Target Audience
- Marketing professionals.
- Digital strategists.
- Technology enthusiasts with an interest in marketing.
Testimonials (3)
Comprehensiveness about the backround; how to do a prompt.
Olaf Kannt - Helios Klinikum Krefeld
Course - Generative AI and Prompt Engineering in Healthcare
the tips and recommended prompts that we can take away from this training
Lee Mei Lin - ST Engineering IHQ Pte Ltd
Course - InVideo AI: Creating Engaging Short-Form Videos
use of proper and effective prompt