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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- An overview of Veo, Imagen, Chirp, and Lyria
- Key use cases across various industries
- Practical lab: configuring the Vertex AI environment
Image Generation with Imagen
- Crafting prompts for high-quality image output
- Managing style, consistency, and branding elements
- Practical lab: developing product imagery
Video Creation with Veo
- Implementing text-to-video workflows
- Editing and enhancing generative video content
- Practical lab: producing concise marketing videos
Speech and Audio with Chirp
- Exploring text-to-speech and speech-to-text functionalities
- Applications of voice cloning and accessibility features
- Practical lab: creating branded audio content
Music Generation with Lyria
- Generative composition techniques for various genres
- Incorporating music into marketing and media campaigns
- Practical lab: composing background music
Combining Media Modalities
- Chaining outputs across different models (image + audio + video)
- Developing multimodal workflows for narrative storytelling
- Practical lab: assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and maintaining brand safety
- Optimizing workflows for scalability and compliance
- Case studies highlighting enterprise adoption
Summary and Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental understanding of generative AI concepts
- Experience with media workflows, including image, video, or audio production
Target Audience
- Content creators
- Marketing professionals
- Product managers
- Developers
Testimonials (1)
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