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Duration 14 hours
Course Outline
Introduction
Overview of Matomo
Installing and Setting Up Matomo
Exploring Matomo Capabilities
Matomo Integration Strategies
Tracking Goals and Events
Analyzing Segments and Funnels
User Flow Analysis
Heatmaps and Session Recording
Media and Form Analytics
Utilizing Search Engine Keywords
Creating Custom Reports and Roll-Ups
Multi-Channel Attribution Modeling
A/B Testing Implementation
Activity Audit Logs
White Label Solutions
Summary and Future Directions
Requirements
- Fundamental knowledge of data and data analytics
Target Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales specialists
- System administrators
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
