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Duration 14 hours
Course Outline
Data Integration in Looker Studio
- Overview of available data source connectors
- Connecting to Google Analytics, BigQuery, and external platforms
- Troubleshooting common data integration challenges
Custom Metrics and Calculated Fields
- Building calculated fields for bespoke analysis
- Using formulas to derive unique metrics
- Merging data from multiple sources
Advanced Data Visualization Techniques
- Utilizing advanced chart types (e.g., scatter plots, heatmaps)
- Creating interactive dashboards with filters and controls
- Including dynamic date ranges and drilldown capabilities
Automating Reports and Workflows
- Configuring real-time data updates
- Scheduling and distributing automated reports
- Connecting Looker Studio with other tools and platforms
Best Practices for Data Storytelling
- Effective use of color, layout, and text
- Adapting reports for various audiences
- Maintaining data accuracy and consistency in reporting
Final Project: Developing an Advanced Dashboard
- Building a dashboard that integrates multiple data sources
- Designing advanced visualizations and interactive elements
- Presentation of insights and strategic recommendations
Summary and Next Steps
Requirements
- Familiarity with Looker Studio or fundamental data visualization principles
- Practical experience with at least one data source, such as Google Analytics or spreadsheets
Target Audience
- Data analysts
- Marketing specialists
- Operations teams
- Team leads
