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Duration 21 hours
Course Outline
Defining the Target Market
- Comprehending audience personas
- Applying market research techniques
- Understanding the social media habits of target customers
Choosing the Right Social Media Platforms
- Evaluating various platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business goals with specific platform strengths
- Optimizing profiles to maximize engagement
Developing a Social Media Strategy
- Establishing content pillars and defining content types
- Building a content calendar and scheduling posts
- Striking a balance between organic and paid content
Competitor Analysis
- Identifying key market competitors
- Examining their social media strategies
- Leveraging insights to gain a competitive advantage
Creating and Managing Paid Ads
- Overview of social media advertising
- Configuring ad campaigns and targeting specific audiences
- Monitoring ad performance and implementing optimizations
Community Moderation and Engagement
- Best practices for interacting with followers
- Addressing negative feedback and managing complaints
- Stimulating user-generated content and fostering interaction
Social Media Crisis Management
- Detecting potential social media crises
- Formulating a comprehensive crisis response plan
- Preserving brand credibility during high-pressure situations
Measuring Success via Social Media Metrics
- Understanding Key Performance Indicators (KPIs) in social media
- Utilizing analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Establishing internal social media guidelines
- Navigating legal considerations and data privacy requirements
- Promoting ethical engagement and responsible content sharing
Summary and Next Steps
- Reviewing core concepts
- Identifying resources for ongoing learning
- Q&A session and group discussion
Requirements
- A foundational understanding of major social media platforms
- Familiarity with core digital marketing concepts
- Prior experience in content creation is advantageous
Intended Audience
- Social media managers
- Marketing professionals
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
