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Duration 14 hours
Course Outline
Fundamentals of CMS Platforms
- Definition and function of a CMS
- Survey of leading CMS environments: WordPress, Joomla, Drupal
- The function of a CMS in the content lifecycle
- Principal characteristics of a CMS
- Application scenarios: Blogs, eCommerce, corporate websites
Initial Configuration and Setup
- Selecting the appropriate CMS architecture
- Installation and initial setup procedures
- Navigating the CMS control panel and user interface
- Handling themes and extensions/modules
- Tailoring the CMS interface to meet specific organizational requirements
Content Creation and Administration
- Generating new pages and articles
- Content modification: WYSIWYG editors versus code-based editing
- Handling media assets: Images, videos, and PDF documents
- Structuring content via categories, tags, and navigation menus
- Planning and executing content releases
- Managing revision history and version control
Visual Design and Layout Adjustments
- Interpreting themes and template structures
- Adapting layouts and interface widgets
- Incorporating and configuring functional modules
- Developing mobile-responsive designs
- Curating navigation pathways and sidebar elements
SEO and Performance Tuning
- Core on-page SEO techniques for CMS-based content
- Leveraging SEO plugins and specialized tools
- Enhancing load speed and mobile compatibility
- Applying meta tags and XML sitemaps
- Integrating structured data (schema)
User Hierarchy and Access Control
- Examination of CMS user roles (Administrator, Editor, Contributor, etc.)
- Configuring permissions for collaborative content workflows
- Supervising user access levels and security frameworks
Ongoing Maintenance and Security Protocols
- Standard maintenance routines (backups, updates, etc.)
- Hardening a CMS: Recommended security measures
- Diagnosing frequent CMS anomalies
- Overseeing plugins, extensions, and software compatibility
- Navigating CMS data privacy regulations and compliance
Performance Metrics and Analytics
- Connecting analytics platforms (Google Analytics, native CMS analytics)
- Monitoring user engagement and key performance indicators
- Evaluating user actions and traffic origins
- Utilizing data insights to refine content strategies
Concluding Remarks and Future Directions
Requirements
- Familiarity with standard web browser operations and website navigation
Target Audience
- Content overseers
- System administrators
Testimonials (1)
The energy the trainer had, the engagement and the willingness to assist when we got stuck