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 Duration 21 hours

Course Outline

Introduction

  • Comprehensive overview of Salesforce Marketing Cloud
  • Highlighting core features and strategic benefits
  • Exploring the architecture of Salesforce Marketing Cloud
  • Understanding integration with Salesforce CRM

Email Studio

  • Foundations of email marketing
  • Guided tour of the Email Studio interface
  • Development and maintenance of email templates
  • Audience segmentation and subscriber administration
  • Executing A/B tests and interpreting email analytics

Journey Builder

  • Conceptual introduction to customer journeys
  • Designing and constructing customer journey paths
  • Configuring triggers and journey parameters
  • Incorporating personalization and dynamic content
  • Evaluating journey effectiveness

Audience Builder and Segmentation

  • Insights into the Audience Builder tool
  • Strategy for creating segmented audiences
  • Techniques for data import and management
  • Developing cross-channel segmentation approaches

Automation Studio

  • Introduction to the principles of marketing automation
  • Exploring the Automation Studio interface and capabilities
  • Construction and management of automated workflows
  • Synchronizing automation processes with customer journeys
  • Generating reports and analyzing automation outcomes

Mobile Studio

  • Essential principles of mobile marketing
  • Formulating SMS and MMS marketing strategies
  • Configuration of mobile campaigns
  • Managing mobile messaging and push notifications
  • Assessing mobile marketing impact

Social Studio

  • Bridging social media with the Marketing Cloud
  • Developing social media marketing tactics
  • Oversight of social content and user engagement
  • Implementing social listening and analytical tools

Advertising Studio

  • Introduction to the Advertising Studio platform
  • Creation and administration of advertising campaigns
  • Building targeted audiences for advertising
  • Monitoring and measuring ad performance metrics

Data Management

  • Decoding data structures within the Marketing Cloud
  • Methods for data import and export
  • Ensuring data security and regulatory compliance
  • Utilizing data extensions and SQL queries

Conclusion and Future Steps

Requirements

  • Familiarity with fundamental digital marketing concepts
  • Basic proficiency in Salesforce CRM

Target Audience

  • Marketing professionals
  • Salesforce administrators

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