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Duration 21 hours
Course Outline
Introduction
- Comprehensive overview of Salesforce Marketing Cloud
- Highlighting core features and strategic benefits
- Exploring the architecture of Salesforce Marketing Cloud
- Understanding integration with Salesforce CRM
Email Studio
- Foundations of email marketing
- Guided tour of the Email Studio interface
- Development and maintenance of email templates
- Audience segmentation and subscriber administration
- Executing A/B tests and interpreting email analytics
Journey Builder
- Conceptual introduction to customer journeys
- Designing and constructing customer journey paths
- Configuring triggers and journey parameters
- Incorporating personalization and dynamic content
- Evaluating journey effectiveness
Audience Builder and Segmentation
- Insights into the Audience Builder tool
- Strategy for creating segmented audiences
- Techniques for data import and management
- Developing cross-channel segmentation approaches
Automation Studio
- Introduction to the principles of marketing automation
- Exploring the Automation Studio interface and capabilities
- Construction and management of automated workflows
- Synchronizing automation processes with customer journeys
- Generating reports and analyzing automation outcomes
Mobile Studio
- Essential principles of mobile marketing
- Formulating SMS and MMS marketing strategies
- Configuration of mobile campaigns
- Managing mobile messaging and push notifications
- Assessing mobile marketing impact
Social Studio
- Bridging social media with the Marketing Cloud
- Developing social media marketing tactics
- Oversight of social content and user engagement
- Implementing social listening and analytical tools
Advertising Studio
- Introduction to the Advertising Studio platform
- Creation and administration of advertising campaigns
- Building targeted audiences for advertising
- Monitoring and measuring ad performance metrics
Data Management
- Decoding data structures within the Marketing Cloud
- Methods for data import and export
- Ensuring data security and regulatory compliance
- Utilizing data extensions and SQL queries
Conclusion and Future Steps
Requirements
- Familiarity with fundamental digital marketing concepts
- Basic proficiency in Salesforce CRM
Target Audience
- Marketing professionals
- Salesforce administrators
Testimonials (2)
practical part
irina filip - True Lens Services Ltd
Course - Salesforce for End Users
The way of interaction with students