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 Duration 14 hours

Course Outline

Introduction

Putting the Customer First

  • Anticipation: Identifying customer needs before they manifest
  • Customer Focus: Cultivating enduring relationships and brand loyalty
  • Assertive Communication: Articulating ideas with clarity and confidence
  • Market Knowledge: Keeping pace with industry trends and shifting customer expectations

Alignment with the Organization

  • Networking: Fostering robust internal and external professional connections
  • Teamwork: Working collaboratively to meet business objectives
  • Troubleshooting: Rapidly diagnosing and resolving operational challenges
  • Adaptability: Managing transitions with resilience and agility

Delivering on Commitments

  • Decision Making: Assessing options to make well-informed choices
  • Disciplined Execution: Sustaining focus and maintaining consistency
  • Recursion: Leveraging past experiences to optimize future performance
  • Delegation: Distributing tasks strategically to boost productivity

Ownership Mindset

  • Negotiation: Securing mutually beneficial outcomes in business discussions
  • Innovation: Promoting creativity and a culture of continuous improvement
  • Change Management: Guiding teams effectively through periods of transition
  • Commitment to Profitability: Balancing growth initiatives with financial stability

Summary and Next Steps

Requirements

  • Familiarity with core commercial management duties
  • Practical experience in client engagement and operational workflows

Target Audience

  • Commercial managers
  • Sales and marketing professionals
  • Customer relationship managers

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