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 Duration 7 hours

Course Outline

Level: Intermediate to Advanced
Approach: 80% practical application / 20% instructional guidance
Software/Tools: Miro / Jamboard or physical whiteboards, Excel / Lucidchart / preferred BA applications

1. Re-evaluating Roles: Business Analysis in Agile & Product Environments

  • Examine Business Analysis as a value-adding role extending beyond simple requirements documentation
  • Exercise: Team Mapping — determine your standing within the product/team lifecycle, identify key customers/users, and detect alignments or obstacles
  • Deliverable: A personalized “Business Analysis Position Map”

2. Data-Informed Decision Making Using BA Methods

  • Practice analyzing complex, unprocessed user research insights
  • Practical application: Constructing hypothesis statements regarding problems or opportunities
  • Methods covered include Pareto Analysis (80/20 rule), Root Cause Analysis (Fishbone / 5 Whys), Decision Matrices, and Hypothesis Formulation

3. Process Optimization Simulation

  • Collaborative mini-project involving the redesign of a customer process based on real-world scenarios
  • Tools utilized: SIPOC (Suppliers, Inputs, Process, Outputs, Customers), User Story Mapping
  • Teams share “before and after” visualizations for peer review and refinement

4. Advanced Elicitation Strategies in Complex Contexts

  • Refine skills in crafting user stories and acceptance criteria, mapping intricate stakeholder networks, prioritizing conflicting needs, and applying roadmap techniques (Now/Next/Later)
  • Role-play exercise: Extracting detailed user stories from story maps

5. Converting Strategy to Execution: OKRs & Further

  • Scenario-driven team sprint centered on the goal of “accelerating innovation”
  • Teams define the Objective, three Key Results, and a Business Analysis action plan
  • Presentations followed by constructive peer feedback

6. Summary & Template Resource Pack

  • Distribution of a comprehensive BA resource kit featuring templates for stakeholder mapping, story mapping, prioritization, and more
  • Facilitated discussion on key insights and lessons learned by participants

Requirements

Prerequisites:

  • Foundational knowledge of business analysis principles and industry terminology
  • Experience with user stories and basic stakeholder interaction
  • Proficiency with digital collaboration platforms such as Miro, Jamboard, Excel, or comparable tools
  • A analytical approach with a keen interest in enhancing problem-solving and decision-making capabilities

Target Audience:

  • Business Analysts
  • Product Owners/Managers
  • User Researchers

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