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Duration 35 hours
Course Outline
Introduction to Advanced Sales Leadership
- Defining the leader’s role in contemporary sales environments.
- Aligning sales strategies with broader organizational objectives.
- Cultivating a customer-centric sales culture.
Cross-selling Strategies
- Recognizing complementary products and services.
- Developing value-driven cross-sell offers.
- Examining case studies of effective cross-selling in leadership scenarios.
Upselling Techniques
- Positioning premium and high-value solutions effectively.
- Demonstrating ROI and enhanced value propositions.
- Addressing and overcoming objections to upsell proposals.
Consultative Selling for Leaders
- Transitioning from transactional to relationship-based selling.
- Tailoring solutions to specific client needs and challenges.
Opportunity Detection
- Uncovering hidden sales opportunities during client interactions.
Integrating Advanced Sales Practices into Leadership
Practical Exercises and Case Studies
Action Planning and Goal Setting
Summary and Next Steps
Requirements
- Professional experience in sales or business development.
- A fundamental understanding of sales processes and customer relationship management principles.
- A current or intended leadership position within a sales-focused organization.
Target Audience
- Team managers tasked with driving revenue growth.
- Business development leaders focused on enhancing opportunity conversion rates.
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.