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Duration 21 hours
Course Outline
Introduction
Core Sales and Marketing Concepts
- The basics of selling
- Defining cross-selling
- Defining upselling
- An overview of sales marketing
Effective Selling Tactics and Approaches
- Strategies for cross-selling and upselling
- Constructing a cross-sell matrix
- Product modeling
- Markov chains
- Cluster analysis and marketing basket insights
- Tactical approaches to cross-selling and upselling
Marketing for E-commerce
- In-app cross-selling and upselling
- Email marketing initiatives
- Visual commerce
- E-commerce conversion audits
Database Marketing
- Comparing database marketing and relationship marketing
- Gaining a competitive advantage
- Managing information and knowledge
- Database marketing tools and industry best practices
Customer Relationships and Long-Term Value
- Analyzing customer perceived value
- Developing a strong value proposition
- The marketing funnel
- Establishing customer loyalty
- Assessing product profitability
- Calculating customer lifetime value
- Managing customer churn
- Designing loyalty programs
Marketing Research
- Research processes and methodologies
- Various sources for marketing research
- Sales information systems and marketing intelligence
- Marketing communications, promotions, and events
- Oversight of digital communications
Conclusion and Future Steps
Requirements
- A foundational understanding of sales and marketing concepts
Target Audience
- Marketing specialists
- Entrepreneurs
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
