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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT within external communications workflows
  • Understanding the capabilities and limitations when creating public-facing messages
  • Principles of responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT to generate policy updates, alerts, and formal statements
  • Producing tailored versions for different platforms such as web, print, and social media
  • Maintaining factual accuracy and preparing content for approval

Social Media Messaging with ChatGPT

  • Crafting concise and platform-specific posts for X, LinkedIn, and Facebook
  • Refining tone and voice to resonate with the target audience
  • Developing campaigns that include hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Support

  • Employing ChatGPT for rapid and precise message translation
  • Adapting cultural nuances and structural elements in citizen-facing content
  • Verifying translated content for clarity, readability, and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures for items such as FAQ responses and updates
  • Integrating tone and style guidelines directly into prompts
  • Using examples to guide the structure of ChatGPT’s output

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all generated outputs
  • Prompting for specific tones, such as informative, empathetic, or reassuring
  • Evaluating outputs against established accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging processes
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • PR teams

Number of participants


Price per participant

Open Training Courses require 5+ participants.

Testimonials (1)

I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.

Thato Malapane - MSP Mine Support Products (Pty) ltd
Course - AI Tools for Administrative Efficiency (ChatGPT, Copilot, Gemini)

Upcoming Courses

ChatGPT for Public Communication and Citizen Engagement

2026-11-16 09:30
7 hours
Riga, Old Town
1500 EUR (Online)
1700 EUR (Classroom)

ChatGPT for Public Communication and Citizen Engagement

2026-11-30 09:30
7 hours
Riga, Old Town
1500 EUR (Online)
1700 EUR (Classroom)

ChatGPT for Public Communication and Citizen Engagement

2026-12-14 09:30
7 hours
Riga, Old Town
1500 EUR (Online)
1700 EUR (Classroom)

ChatGPT for Public Communication and Citizen Engagement

2026-12-28 09:30
7 hours
Riga, Old Town
1500 EUR (Online)
1700 EUR (Classroom)

ChatGPT for Public Communication and Citizen Engagement

2027-01-11 09:30
7 hours
Riga, Old Town
1500 EUR (Online)
1700 EUR (Classroom)

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