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Course Outline

Day 01

Introduction

  • Customer-centric vs. tech-driven innovation

Overview of Solution-based Thinking

  • Structured thinking and the Design Thinking methodology

Tools for Design Thinkers

  • Mind maps, idea generators, innovation matrix, what-if cards, etc.

Design Thinking for Product Development

  • Identifying the true user of your product

Case Study

  • "Spying" on the customer

Gaining an Empathic Understanding of the Customer's Problem

  • Illustrating the customer's natural behavior
  • Mapping customer actions on a timeline

Defining the Problem with the Current Solution

  • Identifying key challenges experienced by product users
  • Categorizing, visualizing, and estimating the value of solving key problems

Exercise

  • Customer journey: Creating a timeline with pictures, emails, quotes, and actions.
  • Analyzing key problems
  • Selecting which problems to address
  • Presenting findings


Day 02

Generating Ideas

  • Using visualization, mapping, and storytelling to craft solutions

Prototyping a Solution

  • Tools and methods for rapid concept validation

Testing and Iterating

  • Real-time testing
  • Validating, communicating, and launching innovations

Case Study

  • Fail often, fail fast

Using Design Thinking to Resolve Internal Issues in Development Teams

  • Viewing conflict as a positive driver for invention
  • Managing conflict through constructive debate and discussion
  • Empathy as a fundamental component

Exercise

  • Collaborative idea building
  • Creating prototype mock-ups
  • Communicating your innovation
  • Presenting final results

Summary and Next Steps

Requirements

  • Practical experience in designing and/or developing software solutions for customers

Target Audience

  • Developers
  • Project Managers
 14 Hours

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