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Duration 4 hours
Course Outline
The Design Thinking Mindset & Innovation Landscape
- The 5 Stages: A detailed exploration of Empathize, Define, Ideate, Prototype, and Test.
- Innovation Theory: Gaining insight into the relationship between DT, disruptive innovation, and entrepreneurship.
- The Problem Space: Learning to identify patterns and problem definitions, recognizing why pinpointing the right problem is more critical than finding a solution.
- Group Exercise: Distinguishing between "Why" and "How" to identify a real-world complex problem to address throughout the day.
Empathy, User Research & Problem Definition
- Empathy Mapping: Utilizing techniques to comprehend user pain points, needs, and motivations.
- Stakeholder Mapping: Identifying affected parties and strategies for engagement.
- The Persona: Developing archetypes representing the target audience.
- Defining the Problem: Crafting effective Problem Statements (Point-of-View statements) and "How Might We" (HMW) questions to frame the challenge.
- Workshop: Drafting personas and problem statements for the group's selected case study.
Ideation & Divergent Thinking
- Generating Ideas: Applying techniques to overcome creative blocks, such as SCAMPER, Brainstorming rules, and the Worst Possible Idea method.
- Idea Selection: Using methods to filter and prioritize ideas, including Dot voting and the Impact/Effort Matrix.
- Agile Estimation: Introducing basic techniques to assess the viability of generated ideas.
- Group Exercise: Conducting a rapid ideation sprint to generate solutions for the defined problem.
Prototyping & The Art of Failing Fast
- Prototyping: Applying principles of rapid prototyping, such as using paper, cardboard, storyboarding, and role-play.
- Testing: Learning to formulate a test plan and collect meaningful feedback.
- Iterative Approach: Embracing the "Build-Measure-Learn" cycle and viewing failure as a valuable learning tool.
- Tools: Introduction to Customer Journey Maps and Service Blueprints for visualizing solutions.
- Workshop: Creating low-fidelity prototypes of the top solutions.
Testing, Evaluation & Refinement
- Running the Test: Presenting prototypes and asking the right questions to elicit useful insights.
- Feedback Loops: Differentiating between constructive feedback and personal preferences.
- Model Drift: Recognizing when a solution begins to deviate from the user's core needs.
- Group Exercise: Peer testing of prototypes and refining the solution based on received feedback.
Scaling Impact & Leadership Readiness
- Business Model Innovation: Aligning the solution with the Business Model Canvas.
- Critical Thinking & Leadership: Integrating the DT mindset into daily work practices and decision-making processes.
- Cultural Implementation: Overcoming resistance to change and fostering a culture of psychological safety.
- Final Reflection: Summarizing key takeaways, developing personal action plans, and closing the loop on the learning journey.
Requirements
Who Should Attend
- Professionals aiming to strengthen their creative problem-solving and innovation capabilities.
- Leaders seeking to cultivate a culture of empathy and forward-thinking within their teams.
- Individuals interested in disruptive innovation, product design, or process optimization.
