Course Outline
Introduction to Customer Communication
- The value of effective communication
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Applying emotional intelligence to customer relations
- Key principles of emotional intelligence for handling difficult clients
- Practicing active listening and empathy
- Using strategic phrasing to shift a difficult client’s perspective
- Profile of the modern customer
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Drivers of client difficulty:
- Inherent traits or personality types
- Attempts to secure additional benefits from the situation
- Misunderstanding of sales terms and conditions
- Inadequate customer service experiences
- Failure to meet product or service quality benchmarks
- Personal or financial losses resulting from inefficient service delivery
Conflict Types in Business Relationships
- Disputes arising from misunderstandings
- Disputes stemming from calculation or deduction errors
- Disputes caused by unmet expectations
Addressing Complaints and Claims
- Defining the core issue
- Designating responsibility for conflict management
- Methods for managing objections (e.g., the "fog bank" technique)
- Case study: responding to a complaint regarding poor service quality
Approaches to Conflict Resolution
- Steps toward effective resolution
- Active listening and proposing viable solutions
- Specific methods for engaging with difficult clients (e.g., the "mirror" technique)
- Converting objections into sales opportunities
- Additional beneficial strategies
Self-Care and Emotional Regulation
- The importance of self-care when navigating complex client interactions
- Techniques for controlling stress and frustration
Customer Satisfaction Surveys and Service Assessment
- The role and significance of customer satisfaction surveys
- Crafting effective survey questions
- Gathering and interpreting feedback data
- Leveraging insights to enhance service quality and customer retention
Additional Practical Scenarios with Participants
- Role-playing: navigating challenging customer interactions
- Group analysis of actual customer complaints
- Formulating a follow-up and service evaluation strategy
Recap and Future Directions
Requirements
- Familiarity with core customer service principles
- Prior experience in client-facing positions
- A commitment to honing communication and conflict resolution abilities
Target Audience
- Customer service representatives
- Sales and account management teams
- Supervisors and team leads responsible for client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs