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 Duration 10 hours

Course Outline

Module 1: Storytelling for Brands

  • Core principles of brand storytelling
  • Building emotional connections with audiences
  • Examination of successful narrative case studies

Module 2: Advertising Trends

  • Overview of global and local advertising trends
  • Analysis of award-winning campaigns
  • Extracting insights for creative inspiration

Module 3: Artificial Intelligence in Advertising

  • Introduction to AI tools for the creative industries
  • Implementing AI within advertising workflows
  • Practical demonstrations for campaign design

Module 4: Creativity / Art Workshop

  • Creativity techniques inspired by Artbrand Atelier style (Instagram reference)
  • Adapting artistic methods into advertising concepts
  • Collaborative workshop: transitioning from art to campaign

Summary and Next Steps

Requirements

  • A foundational understanding of basic marketing concepts
  • Professional experience in communication or creative projects
  • Familiarity with advertising campaign structures

Audience

  • Marketing and communication specialists
  • Creative directors and design teams
  • Brand managers

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