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Duration 10 hours
Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling
- Building emotional connections with audiences
- Examination of successful narrative case studies
Module 2: Advertising Trends
- Overview of global and local advertising trends
- Analysis of award-winning campaigns
- Extracting insights for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Introduction to AI tools for the creative industries
- Implementing AI within advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by Artbrand Atelier style (Instagram reference)
- Adapting artistic methods into advertising concepts
- Collaborative workshop: transitioning from art to campaign
Summary and Next Steps
Requirements
- A foundational understanding of basic marketing concepts
- Professional experience in communication or creative projects
- Familiarity with advertising campaign structures
Audience
- Marketing and communication specialists
- Creative directors and design teams
- Brand managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.