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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Understanding the OOH and DOOH advertising ecosystem.
- The landscape of programmatic OOH advertising.
- The role of AI in boosting sales efficiency and operational capabilities.
AI for Prospecting and Lead Qualification
- Leveraging AI-driven insights to identify target accounts.
- Implementing predictive lead scoring models.
- Integrating AI-based prospecting tools with CRM systems.
Proposal Personalization with AI
- Generating dynamic content for client proposals.
- Utilizing AI-assisted creative recommendations.
- Customizing offers based on customer behavior data.
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data.
- Using AI tools for enhanced campaign performance reporting.
- Forecasting trends and optimizing inventory utilization.
AI in Pitch Simulation and Training
- Practicing objection handling through AI chatbots.
- Applying speech analysis and feedback tools for improvement.
- Engaging in scenario-based pitch roleplays.
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH.
- Utilizing Place Exchange API data for precise targeting and reporting.
- Exploring automation opportunities within proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI for Advertising
- Addressing data privacy considerations.
- Maintaining transparency in AI-driven decision-making processes.
- Adhering to industry compliance guidelines.
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing principles.
- Knowledge of OOH and DOOH advertising workflows.
- Practical experience in sales or account management roles.
Target Audience
- OOH and DOOH sales teams.
- Professionals in programmatic advertising.
- Account managers specializing in media sales.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
