Course Outline
Module 1: A Concise and Effective Introduction
Objective: Align understanding without dwelling on basic concepts.
- Techniques for structuring effective prompts (prompt engineering adapted for marketing)
- Understanding ChatGPT's strengths and limitations, including strategies to work around constraints
Module 2: Advertising & Campaigns: Accelerated and Creative Development
Objective: Streamline and expedite the creation of campaign materials.
- Generating invitation and marketing emails with context-appropriate language
- Crafting social media copy with diverse stylistic variations
- Adapting campaigns for specific audiences (B2B vs. B2C, domestic vs. international markets)
- Developing scripts for video content and advertisements
- Using ChatGPT for brainstorming innovative campaign ideas
- Practical exercise: Develop a complete campaign including emails, social posts, CTAs, and an executive summary
Module 3: Client Communication: Enhancing Clarity, Speed, and Personalization
Objective: Improve the speed and quality of commercial correspondence.
- Drafting client service communications
- Creating emails for presentations, follow-ups, and post-meeting summaries
- Addressing common client objections using intelligent templates
- Designing structured prompts for email composition
- Establishing reusable templates for various professional scenarios
- Translating and adapting multilingual messages
- Translating reports and presentations while maintaining a professional tone
- Practical exercise: Generate and translate an institutional email and a client negotiation email
Module 4: Financial Controls and Budget Management: Data Clarity and Reporting
Objective: Assist in organizing, summarizing, and effectively communicating financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from raw data
- Automating slide structure based on report content
- Drafting accountability emails and internal communications
- Verifying consistency and clarity in spreadsheets through ChatGPT analysis
- Practical exercise: Create a monthly budget summary and a 10-slide automated presentation using ChatGPT
Module 5: Research and Market Intelligence
Objective: Utilize ChatGPT as a research and analysis tool to support faster decision-making.
- Formulating complex, context-rich questions (best practices)
- Retrieving external data via ChatGPT and understanding its limitations
- Exploring practical alternatives such as plugins, web browsing (if enabled), and auxiliary tools
- Developing prompts for competitor analysis, public data, and industry reports
- Practical exercise: Simulate a competitor analysis and generate insights for decision-making
Conclusion: Integrating into Workflows
- Recommendations for integrating with Google Docs, Notion, Excel, and other tools
- Open forum for questions and refining prompts developed during the course
Summary and Recommended Next Steps
Requirements
- Familiarity with marketing and communication processes
- Background in content creation or campaign management
- No prior technical expertise in AI is necessary
Target Audience
- Marketing specialists
- Advertising and campaign management teams
- Staff involved in client communication and financial controls
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
how careful u should be with AI when it comes to customer data
