Course Outline
Introduction
• Understanding product failure: the risk of building solutions for non-existent needs
Customer Interviews
• Developing an effective interview guide
• Formulating questions that prevent bias
• Synthesizing key takeaways from conversations
Journey and Process Mapping
• Constructing a comprehensive customer journey map
• Isolating critical pain points within the process
From Insights to Action
• Translating insights into actionable hypotheses
• Converting hypotheses into prioritized backlog items
Prototype Testing
• Validating concepts economically before development
• Collaborating with UX professionals on prototype refinement
Practice
• Executing an interview round and journey mapping exercise on a real case
Summary and Next Steps
Requirements
Prerequisites
• No previous experience in customer research is necessary
Target Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to make evidence-based decisions
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.