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Duration 24 hours
Course Outline
Foundations of Persuasive Communication
- Defining persuasive communication
- The psychological mechanisms of persuasion
- The interplay of emotions and logic in influencing others
- Identifying common obstacles to effective persuasion
Strategies and Techniques
- Core principles of persuasion (ethos, pathos, logos)
- Crafting messages for maximum impact
- Leveraging storytelling and metaphors for engagement
- Establishing credibility and trust
Nonverbal Communication: The Power of Body Language
- The significance of gestures, posture, and facial expressions
- The role of eye contact in building influence
- Techniques for mirroring and matching to build rapport
- Enhancing persuasion through voice modulation and tone
Persuasive Communication in Professional Settings
- Influencing colleagues, clients, and stakeholders
- Addressing objections and managing resistance
- Strategies for negotiation and conflict resolution
- Effective communication during meetings and presentations
Practical Workshop and Evaluation
- Group activities: Applying persuasion in realistic scenarios
- Role-playing exercises and feedback sessions
- Final assessment of acquired knowledge
Conclusion and Recommended Actions
Requirements
- Fundamental knowledge of communication basics
- Practical experience in professional or business settings
Target Audience
- Corporate professionals
- Sales and marketing personnel
- Managers and team supervisors
- Public speakers and trainers
Testimonials (2)
We have to have the right strategies to communicate better and this training has given us that.
Louella Macasaet - Agile Marketing Consultancy
Course - Effective Communication in the Workplace
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.